AI search optimization in St. LouisGet recommended by AI.
When your customers ask ChatGPT, Gemini, Perplexity or Google who to hire, the answer names a few businesses. AI search optimization makes yours one of them.
What AI search optimization is.
AI search optimization, also called answer engine optimization or AI SEO, is the work of making a business clear and verifiable enough that AI assistants name it in their answers.
Assistants don’t rank ten links. They read what they can find, check it against other sources, and recommend the businesses whose facts hold up. A firm with fees on its website, a license that matches the state’s records and hours that agree everywhere gets named. A firm with pricing behind a form and three different phone numbers gets skipped.
The work covers four things: structured data that says exactly who you are, pages that answer real questions plainly, open access for AI crawlers, and the same facts across every site that mentions you. Then it’s measured every month across the assistants your customers use.
Be the answer.
Your customers are asking ChatGPT, Gemini and Google who to hire. The answer names one or two businesses. It names the ones it can verify.
In the past year, 45% of US consumers used an AI tool to find a local business. ChatGPT recommends about 1.2% of local businesses. And people who arrive from AI search convert about 4.4× better than visitors from traditional search.
Sources: BrightLocal, Local Consumer Review Survey 2026; SOCi, Local Visibility Index 2026; Semrush, June 2025.
Who can fix a roof leak tonight in Kirkwood?
I’d call Your company. They list 24/7 emergency dispatch, their service area includes Kirkwood, and recent reviews mention same-night repairs. I left out two others: one lists different hours on three sites, and one doesn’t say where it works.
- 24/7 dispatch published
- Service area includes Kirkwood
- Hours match everywhere
Sourcesyourcompany.comGoogle reviewsbbb.org
What’s included.
Built into every Motion website, and available on its own for the site you already have.
- Entity and schema markup
- Structured data that states who you are, what you do, where you work and how to reach you, in the formats AI systems read.
- Answer-shaped content
- Pages that answer the questions your customers actually ask, in plain language, with the specifics an assistant can quote: prices, service areas, credentials and timelines.
- AI crawler access
- Robots rules, sitemaps and an llms.txt file, so the crawlers behind ChatGPT, Claude, Perplexity and Google can reach and read your site.
- Consistent facts everywhere
- Your name, address, phone, hours and services matched across Google, Bing, Apple, directories and review sites, because assistants skip businesses whose facts disagree.
- Reviews that say something
- A simple routine for collecting recent, specific reviews that describe the work you want to be recommended for.
- Monthly visibility tracking
- Your customers' questions, run through ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews every month, with a plain-English report.
What is AI SEO?
AI SEO, also called answer engine optimization, is the work of making a business clear and verifiable enough that AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews name it in their answers. It covers entity and schema markup, answer-shaped content, crawler access and third-party corroboration.
Why does AI search matter for a local business?
45% of US consumers used an AI tool to find a local business in the past year, up from 6% the year before (BrightLocal, 2026). Yet ChatGPT recommends only about 1.2% of local businesses (SOCi, 2026), and visitors from AI search convert about 4.4 times better than traditional organic search (Semrush). Most businesses are still paying for ads while their customers ask AI.
How is AI SEO different from regular SEO?
Traditional SEO competes for a page of links. AI search gives one answer that names a few businesses. To be named, your facts have to match everywhere, your pages have to answer real questions plainly, and your business has to be easy for a machine to verify. Most of the groundwork overlaps, so I do both.
How do you measure AI visibility?
Each month I run the questions your customers actually ask through ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews, and track whether you’re named, how you’re described and which competitors appear instead.
How does the free plan work?
Answer four quick questions about where you’re starting from. If you have a website, you get a free AI search audit: how you appear across ChatGPT, Gemini, Perplexity and Google AI Overviews, the competitors named in your place, and what’s holding your site back. If you need a new website, you get a website plan. If you want to use AI in your business, you get a short list of the first things worth automating. All of them arrive within one business day, with no account or payment.
See where you stand.
Tell me about your business and I’ll send a free AI search audit: how the major assistants describe you today, who they name instead, and what to fix first.
- No account, no card. Just answers and an email address.
- A real person replies. I read every one myself.
- One business day. Your audit or plan, in your inbox.
Rather talk? Call or text (314) 517-1925
Where are you starting from?
Pick the one that fits best.
No account. No card. No sales sequence.