Question 1

What is AI SEO?

Accepted Answer

AI SEO, also called answer engine optimization, is the work of making a business clear and verifiable enough that AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews name it in their answers. It covers entity and schema markup, answer-shaped content, crawler access and third-party corroboration.

Question 2

Why does AI search matter for a local business?

Accepted Answer

45% of US consumers used an AI tool to find a local business in the past year, up from 6% the year before (BrightLocal, 2026). Yet ChatGPT recommends only about 1.2% of local businesses (SOCi, 2026), and visitors from AI search convert about 4.4 times better than traditional organic search (Semrush). Most businesses are still paying for Google ads while their customers ask AI.

Question 3

How does the free audit work?

Accepted Answer

Answer four quick questions about where you're starting from. If you have a website, you get a free AI search audit: how you appear across ChatGPT, Gemini, Perplexity and Google AI Overviews, the competitors named in your place, and what's holding your site back. If you need a new website, you get a website plan. Both arrive within one business day, with no account or payment.

Question 4

Who will I work with?

Accepted Answer

Anthony Klier, the founder. He designs and builds every MOTiON site himself, so you work with him directly from the first call to launch, with no account managers or hand-offs.

Question 5

Which businesses does MOTiON work with?

Accepted Answer

Law firms, real estate companies and home service businesses, primarily across the St. Louis metro.